Social Media Marketing (Time is Money We Save Both)
Social Media Marketing refers to marketing for a brand or business through social media apps such as YouTube, Twitter, Facebook, Instagram, or LinkedIn. It can be used for various purposes such as generating leads, driving traffic, boosting sales, or creating an online presence for the brand. With the recent ongoing trend of global digitalization, Social Media Marketing is not only a powerful tool for businesses to grow but also necessary to keep up with their competitors. Social Media Marketing is not only useful for generating profit for the business, but it also plays an important role in humanizing business, since facilitating direct engagement with customers, brands, and businesses can easily get reviews and complaints. There are various ways to track/collect data from social media interactions of a business, and then that data could be used to make several important decisions to improve strategic business. Recent studies show that an average person spends close to 2 and a half hours per day on social media apps, which is a significant amount of one's day. It also highlights the importance of Social Media Marketing in today's age, for a brand to flourish and prevail and has made it an indispensable strategy for marketing. In this blog, we will dive into the dynamics of social media marketing, and how it can be channelled to maximize business growth Surveying the field With a diverse set of social media apps and platforms, the first crucial step is to understand the business and choose the target audience to be catered. This helps an organization to choose target platforms for their business to be promoted onto and help devise strategies according to that. Researching your potential audience and thus devising strategies accordingly adds to the growth of the business. Establishing Concrete Objectives The purpose of social media marketing for a business should be clearly defined and the business should push content relevant to their objectives. It can be anything ranging from generating leads, creating an online presence, humanizing business, creating awareness about the brand, driving traffic, or boosting sales. Content is King When content is concerned, quality should matter over quantity. Irrelevant content also makes the goal of the marketing unclear and hence turns out to be a negative marketing strategy for the organization. The content should be compelling and engaging to retain old customers and transform new users into customers. Consistent Maintenance Consistency is an important pillar in the realm of Social Media Marketing. Posting content with a consistent routine helps businesses keep customers engaged. It also creates a positive impression on the audience and projects a favourable brand image in the minds of users subconsciously.
